Community Analytics Represented at QRCA Conference in Philadelphia

 

BALTIMORE (October 2010) - Doug Wise, VP of Client Engagement, presented an engaging seminar on behalf of Community Analytics at the 2010 Qualitative Research Consultants Association Annual Conference. Wise offered an insightful look into Community Analytics philosophy to a diverse crowd made up of leading thinkers in the field of qualitative research.

One of the attendees to the session mentioned to Doug, “Community Analytics’ research into influence networks is an intuitive precursor to much of the work conducted by the members of the QRCA. The value of focus groups, in-depth executive interviews and other qualitative research can be made more powerful by conducting the research with the influencers of a particular buying decision.”

 

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About Community Analytics:
Community Analytics is a unique organization whose singular aim is to connect organizations to the relationships impacting their bottom line.   We understand human networks and the roles they play in the decision making process. We combine science, art and a little bit of magic to harness the power of these networks for the greater good: more revenue for you and more relevance for your customers. 

 

About QRCA:
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more.  The goal of the organization is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.