I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising. A deeper dive is provided here. Read More »
I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising. A deeper dive is provided here.
I really like the way Michael Wu thinks. He is the "Principle Scientist of Analytics" at Lithium. I was particularly proud of his recent post on influencer myths. Read More »
I really like the way Michael Wu thinks. He is the "Principle Scientist of Analytics" at Lithium. I was particularly proud of his recent post on influencer myths.
I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value. Read More »
I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value.
I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight. This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example. Read More »
I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight. This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example.
I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world. Read More »
I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world.