By Myra Norton on
6/28/2010 2:05 PM
What should you do with influencers?
This is a very interesting post about a program that Virgin America has instituted for "online influencers." I won't get into my typical distribe about how one should actually measure influence...
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By Myra Norton on
6/21/2010 11:35 AM
When I talk to audiences of wide varieties about the power of human networks, I often use this framework to talk about why our trusted relationships are so important:
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By Myra Norton on
6/14/2010 5:02 PM
For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital. I believe that this is the fourth pillar upon which great organizations are built.
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By Myra Norton on
6/9/2010 11:26 AM
Doug, who specializes in helping clients develop a Community Analytics capability in their organizations, sent me this great post. I like the author's thoughts about building a strong online community.
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By Myra Norton on
5/28/2010 10:30 AM
Read to stop painting your house and start moving? A great primer from HBR:
This article from the January/February issues of the Harvard Business Review offers a wonderful exploration of what it takes to create a customer-centric organization.
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By Myra Norton on
5/24/2010 6:40 AM
Don't paint your house to avoid moving...
I love that expression- it embodies the idea that we so often try to make superficial changes in our lives when what we really need is change at a much deeper level.
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By Myra Norton on
5/20/2010 10:05 AM
This is a great article and video from Fast Company that has an interesting (and parhaps not too obvious) tie to human networks. In it, Dan Heath of Made to Stick talks about the idea of scaling solutions rather than solving problems - something he calls "finding the bright spots."
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By Myra Norton on
5/11/2010 12:34 PM
This HBR article made me think about Everett Rogers' classic diffusion curve.
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By Myra Norton on
5/7/2010 6:43 AM
This article from the latest McKinsey Quarterly struck a chord with me. The authors' approach to dissecting "word of mouth" is clever and in my opinion, spot on. In short, they identify three types of word-of-mouth: experiential, consequential, intentional.
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By Myra Norton on
4/30/2010 7:37 AM
Could you guess it - the other question I have about this article?
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