By Myra Norton on 7/27/2010 3:48 PM

I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising.  A deeper dive is provided here.

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By Myra Norton on 7/19/2010 9:54 AM

I really like the way Michael Wu thinks.  He is the "Principle Scientist of Analytics" at Lithium.  I was particularly proud of his recent post on influencer myths.

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By Myra Norton on 7/13/2010 2:06 PM

I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value. 

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By Myra Norton on 7/6/2010 10:08 AM

I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight.  This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example. 

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By Myra Norton on 7/2/2010 8:21 AM

I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world. 

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By Myra Norton on 6/28/2010 2:05 PM

What should you do with influencers?

This is a very interesting post about a program that Virgin America has instituted for "online influencers." I won't get into my typical distribe about how one should actually measure influence...

 

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By Myra Norton on 6/21/2010 11:35 AM

When I talk to audiences of wide varieties about the power of human networks, I often use this framework to talk about why our trusted relationships are so important:

 

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By Myra Norton on 6/14/2010 5:02 PM

For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital.  I believe that this is the fourth pillar upon which great organizations are built.  

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By Myra Norton on 6/9/2010 11:26 AM

Doug, who specializes in helping clients develop a Community Analytics capability in their organizations, sent me this great post.  I like the author's thoughts about building a strong online community. 

 

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By Myra Norton on 5/28/2010 10:30 AM

Read to stop painting your house and start moving? A great primer from HBR:

This article from the January/February issues of the Harvard Business Review offers a wonderful exploration of what it takes to create a customer-centric organization. 

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