By Myra Norton on
8/11/2010 7:42 AM
As I've mentioned before, I really like the way Michael Wu thinks. In particular, he's done a great job of articulating the fundamental shift that is happening in the world of communication as a result of the rise of online social networks.
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By Myra Norton on
8/3/2010 2:51 PM
To tackle the big question of how to think about the role on online social networks and the complexities of buzzwords like "influence" or "engagement," let's start by looking at some different perspectives on the form and function of online social networks.
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By Myra Norton on
7/27/2010 3:48 PM
I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising. A deeper dive is provided here.
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By Myra Norton on
7/19/2010 9:54 AM
I really like the way Michael Wu thinks. He is the "Principle Scientist of Analytics" at Lithium. I was particularly proud of his recent post on influencer myths.
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By Myra Norton on
7/13/2010 2:06 PM
I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value.
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By Myra Norton on
7/6/2010 10:08 AM
I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight. This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example.
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By Myra Norton on
7/2/2010 8:21 AM
I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world.
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By Myra Norton on
6/28/2010 2:05 PM
What should you do with influencers?
This is a very interesting post about a program that Virgin America has instituted for "online influencers." I won't get into my typical distribe about how one should actually measure influence...
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By Myra Norton on
6/21/2010 11:35 AM
When I talk to audiences of wide varieties about the power of human networks, I often use this framework to talk about why our trusted relationships are so important:
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By Myra Norton on
6/14/2010 5:02 PM
For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital. I believe that this is the fourth pillar upon which great organizations are built.
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