May 24

Written by: Myra Norton
5/24/2010 6:40 AM

I love that expression – it embodies the idea that we so often try to make superficial changes in our lives when what we really need is change at a much deeper level.  Forgive me for getting all philosophical, but I think that idea is exactly what this recent report from Alterian points to; and I love this blog post discussing the report.  Organizations who think that social media is the answer to customer engagement, and then proceed to communicate the same types of messages they used in previous channels, have missed the point.  Earning true engagement and trust requires change at a much deeper level.

If it’s time to change, let’s change – let’s not just paint our houses and tell ourselves we’ve moved.  Trust me, when we do that, the only people we’re fooling are ourselves.

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