6/14/2010 5:02 PM
For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital. I believe that this is the fourth pillar upon which great organizations are built. You see, currently organizations seek to build and leverage financial capital, intellectual capital, and human capital. I realize this may be somewhat overly simplistic, but I think we can all agree that entire industries have been built to help organizations measure, build, and leverage these three types of capital. What we are working to do here at Community Analytics is bring a fourth variable to that equation (I admit, I couldn’t resist the math reference). That variable is relationship capital. In many of the posts here, I have talked about different aspects of relationship capital as they relate to sales and marketing. This article, from the Harvard Business School, touches on another aspect of relationship capital as an emerging source of strategic advantage.
Take a look and think about this not only in the context of your organization, but of your personal strategic advantage…food for thought.