Myra Norton's Blog

Now We're Talking

ceo@comlytics.com — Wed, 11 Aug 2010 12:42:00 GMT

As I've mentioned before, I really like the way Michael Wu thinks. In particular, he's done a great job of articulating the fundamental shift that is happening in the world of communication as a result of the rise of online social networks.

Relations and Relationships

ceo@comlytics.com — Tue, 03 Aug 2010 19:51:00 GMT

To tackle the big question of how to think about the role on online social networks and the complexities of buzzwords like "influence" or "engagement," let's start by looking at some different perspectives on the form and function of online social networks.

The Silver Bullet

ceo@comlytics.com — Tue, 27 Jul 2010 20:48:00 GMT

I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising. A deeper dive is provided here.

Michael Wu- Principal Scientist of Analytics

ceo@comlytics.com — Mon, 19 Jul 2010 14:54:00 GMT

I really like the way Michael Wu thinks. He is the "Principle Scientist of Analytics" at Lithium. I was particularly proud of his recent post on influencer myths.

Unlocking the Elusive Potential of Social Networks

ceo@comlytics.com — Tue, 13 Jul 2010 19:06:00 GMT

I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value.

New Vocabulary Word: Confounding Variables

ceo@comlytics.com — Tue, 06 Jul 2010 15:08:00 GMT

I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight. This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example.

Social Network Analysis in the Non-Profit World

ceo@comlytics.com — Fri, 02 Jul 2010 13:21:00 GMT

I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world.

The danger of trying to "buy" influencers...

ceo@comlytics.com — Mon, 28 Jun 2010 19:05:00 GMT

What should you do with influencers?

This is a very interesting post about a program that Virgin America has instituted for "online influencers." I won't get into my typical distribe about how one should actually measure influence...

Fake Personas?

ceo@comlytics.com — Mon, 21 Jun 2010 16:35:00 GMT

When I talk to audiences of wide varieties about the power of human networks, I often use this framework to talk about why our trusted relationships are so important:

The Fourth Pillar

ceo@comlytics.com — Mon, 14 Jun 2010 22:02:00 GMT

For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital. I believe that this is the fourth pillar upon which great organizations are built.