By Myra Norton on
11/6/2008 9:40 AM
I am embarrassed to say that I have committed the cardinal sin of blogging – I stopped. There really is no excuse. It isn’t as if I don’t have a ton of things to question, ponder and discuss. It just seems that there aren’t enough hours in the day. So, I’d like to ask those of you out there who do such an amazing job of carrying on the conversation in the blogosphere in spite of your very busy lives, "How do you do it?!?!"
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By Myra Norton on
9/18/2008 9:42 AM
I had the great pleasure of leading the external network discussion group at the Network Roundtable meeting this week in Dulles (www.thenetworkroundtable.org ).
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By Myra Norton on
9/11/2008 1:40 PM
The connection between Organizational (or Internal) Network Analysis and External Network Analysis is where the magic happens.
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By Myra Norton on
8/14/2008 12:35 PM
I am commonly asked, "How can social networks improve alumni relations and development?" Watch as I explain ways each area of development are enhanced through the use of network data.
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By Myra Norton on
8/8/2008 1:40 PM
After Community Analytics revealed the Influence Networks at work among this audience, the company was able to take both strategic and tactical measures to improve its reach and drive performance. Strategically, the Influence Networks demonstrated that this community relied heavily on academics for advice and guidance.
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By Myra Norton on
8/7/2008 2:51 PM
Businesses should meet the Opinion Leaders and their communities where they are – in the context of the relationships, dialogues, and information sharing activities that matter most to them.
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By Myra Norton on
8/6/2008 8:07 PM
Our clients find that the real value is not merely in knowing who the Opinion Leaders are within a given community. Rather, the real value is found in understanding the relationships through which a community vets ideas, evaluates products, and makes decisions.
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By Myra Norton on
8/5/2008 12:47 PM
I don’t like to think of Opinion Leaders as “different” than anyone else. The truth is that different groups of individuals are Opinion Leaders for different topics/issues; and, based on the topic/issue, their characteristics vary by community.
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By Myra Norton on
8/4/2008 10:51 AM
This is a great question – and an important distinction. Again, there are numerous definitions floating around out there, but the critical difference is that Thought Leaders don’t necessarily have a personal relationship with the audience who listens to them.
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By Myra Norton on
8/1/2008 8:40 AM
There are countless definitions out there for Opinion Leaders. I think of them as Trusted Advisors – the individuals you call when contemplating an issue, wrestling with a decision, solving a problem or just looking for new ideas. The role they play in purchasing decisions varies depending on the product or service involved.
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