By Katie McClammer on 2/7/2008 7:41 AM

By Katie McClammer on 2/1/2008 7:47 AM

Myra Norton Offers Hope to Businesses Who Want to Quantify Value in Social Networks

 

Baltimore, February 2008 — Community Analytics’ Chief, Myra Norton was consulted for the BtoB Magazine article, Social networks starting to click. Written by BtoB’s own, Rebekah Tsadik, the article focuses on the rapid growth of social networking in the business-to-business marketplace. Tsadik notes the need for marketers to quantify the value of social networking in a way that is relevant to an organization’s strategy.

Tsadik asserts that “b-to-b companies are borrowing social networking ideas from the b-to-c space while creating measurements and tactics to fit their own needs.” A joint survey by the Association of National Advertisers and BtoB last year showed that b-to-b marketers utilize social networks for brand-building and awareness.

 

 

 

Decision-makers use relationships to filter product and vendor information when making purchasing decisions. While some businesses assume they must go online to have conversations with these decision-makers and their connections, Norton argued that these relationships already exist offline. “In the business world, relationships that already exist offline may be nurtured through online social networks,” said Tsadik. Norton continued, “There’s a lot of value there because those sites are providing a platform that allows a dialogue and the relationships that happen between people to happen faster.”

 

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By Katie McClammer on 1/30/2008 7:34 AM

Myra Norton to Discuss the Role of Social Networking on Program Development, Marketing, and Fundraising.

 

Baltimore, January 2008 – Community Analytics, a research organization that applies the principles of social networking to drive organizational performance, will present at the Academic Impressions’ Alumni Affinity Conference on March 26, 2008 in Denver, Colorado. Academic Impressions is an organization that helps to advance higher education strategies by fostering meaningful dialogue. Myra Norton, CEO of Community Analytics, will lead three sessions on alumni social networks, data gathering and tracking, and linking affinity and interest to annual funds.

 

“We plan to discuss how networks of advice‐seeking among alumni can be leveraged to improve university events, increase participation, and drive donations,” said Norton. “I think the attendees will gain an interesting perspective on the dynamics of social networking through our research and implementation with a variety of colleges and universities.”

 

 

 

In the first workshop, Norton will focus on systems of influence and show how networks can be used to better engage alumni and boost fundraising. Norton will demonstrate how academic professionals can reach major gift prospects through an understanding of the peer‐to‐peer connections that exist among alumni.

 

In the second session, Norton will educate attendees on the ways to gather and track affinity data, as ... Read More »

By Katie McClammer on 1/10/2008 7:25 AM

Myra Norton to extol the virtues of social networking for the Chief Marketing Officer Council

 

Baltimore, January 2008 — Community Analytics’ CEO, Myra Norton, will deliver a keynote address at the New York CLOSE Workshop at Columbia University on January 22. CLOSE, the Coalition to Leverage and Optimize Sales Effectiveness, is an opportunity for a peer community of sales executives to share best practices for business growth. Norton will discuss how social networks affect sales and marketing efforts.

 

“When you break it down, the universal objectives are to increase customer acquisition and retention and to reduce the cost of these endeavors,” said Norton. “If you can figure out the existing relationships of trust and advice‐seeking connecting your target audience, you gain a huge advantage on both fronts.”

 

 

 

Community Analytics is a research organization based on the principles of social networking. Through a combination of proprietary research and analytical techniques, the firm helps its partners map the human networks that comprise a target audience so they can understand the decision‐making process.

 

CLOSE is organized by the Chief Marketing Officer (CMO) Council, Oracle, and the Wall Street Journal.The CMO Council is a private, non‐profit organization dedicated to high‐level knowledge exchange, thought leadership and personal relationship building among senior marketing and bran ... Read More »