By Katie McClammer on
3/18/2008 10:26 AM
This article was written in response to Myra Norton’s presentation at the Online Marketing Summit in February. An initial posting about the Online Marketing Summit was written by Kent Lewis and touched on Norton’s presentation, “Social Networking Success: How Human Behavior has Changed the Way We Communicate to our Customers.”
Looking for more about the session, Grant Crowell of Search Marketing Standard, Inc. conducted an interview with Myra. Within the article you will find answers to Crowell’s perceptive questions about such things as credibility differences between online networking sites such as Facebook and Community Analytics’ focus on trusted relationships, and the growing responsibility companies have when dealing with the sanctity of personal relationships.
By Katie McClammer on
3/18/2008 8:56 AM
Employee Volunteers Show Their Support for the American Lung Association of Maryland
March 2008 – Community Analytics, a research organization based on the principles of social networking, extends its gratitude to its employees for their contributions to Baltimore Stadium Trek in support of the American Lung Association. Community Analytics’ employees served as Route Marshalls, directing participants during the race through the stadium. Leading the volunteer efforts was Community Analytics’ own, Jeremy Boyer, Data Analyst.
Appropriately named “The Stadium Trek,” the event called upon sports enthusiasts from all over the region and featured a race through Orioles Park, all the way to M&T Bank Stadium, home of the Baltimore Ravens. To culminate the race, the American Lung Association hosted a celebratory tailgate for all participants.
The American Lung Association and Community Analytics’ charitable efforts made great strides in the Association’s mission to prevent lung disease, as they brought in roughly $80,000 in gross proceeds throughout day.
“The Stadium Trek was a great opportunity to help support the American Lung Association while enjoying the home of our Orioles and Ravens, especially with Opening Day right around the corner. The teamwork was fantastic and we look forward to returning next year,” says Boyer.
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About the American Lung Association of Maryland:
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By Katie McClammer on
3/10/2008 8:52 AM
The Daily Record Announces 2008 Maryland Top 100 Women
Baltimore, March 2008 – Community Analytics’ Chief Executive Officer, Myra Norton, was recognized by The Daily Record as one of Maryland’s Top 100 Women for 2008. The Daily Record is a daily, statewide source for business and legal news in Maryland.
This year marks the 13th anniversary for this esteemed Top 100 award. Over the years, The Daily Record has recognized more than 750 high-achieving Maryland women and pays respect to these individuals who are making an impact through their leadership, community service, and mentoring.
The Maryland Top 100 Women award was created to recognize successful female professionals who also give back to their professions and their communities by mentoring others and by personal community involvement. Each year The Daily Record organizes a high profile event to spotlight their elite 100 at the Meyerhoff Symphony Hall.
“I am deeply honored to be included among this group of talented and committed professionals,” Norton pronounced. “I hope to live up to this recognition in both my personal and professional life. “
Norton was largely recognized for her accomplishments in growing Community Analytics and providing outstanding mentorship. The Maryland’s Top 100 Women magazine, which includes a profile of Norton and the other women will be previewed at the awards ceremony on Monday, May 12th and inser ...
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By Katie McClammer on
3/6/2008 8:46 AM
Leading Session on How to Increase Institutional Support through Alumni Networks
Baltimore, March 2008 – Community Analytics, a research organization based on the principles of social networking, will present at the CASE Summit for Advancement Leaders on July 14th, in New York, New York. The Council for Advancement and Support of Education (CASE) is an international association of professionals who help to advance educational institutions. Myra Norton and Nayeli Garcia have been selected amongst the distinguished leaders to present their insights on how to best meet the challenges critical to alumni relations and university advancement.
“It is a great honor to be selected to speak amongst the global leaders in the category,” says Norton upon hearing of the acceptance.
Garcia and Norton’s session, “The Power of Human Networks®: Increasing Institutional Support through Alumni Network Analysis”, will discuss the need for institutions to expand alumni support beyond the “usual suspects,” alumni who are well-known to the institution. By understanding the social networks that exist among alumni, institutions are able to engage with existing relationships to improve their events, increase participation, and reach new donors.
The presentation will detail an influence network project in which Community Analytics partnered with the University of Virginia. In this study, Community Analytics interviewed thousands of University alumni from across the nation. Respondents were asked about the peop ...
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By Katie McClammer on
2/7/2008 7:41 AM
Myra Norton discusses the impact of social networks on software development and recruitment.
Baltimore, February 2008 — Community Analytics CEO Myra Norton was featured in the pages of the Dr. Dobb’s Journal, a prestigious publication for software developers and architects, covering new technologies and best practices. Author Michael Swaine included Norton’s insight on social network analysis for his article entitled, “Social Networks and Software Development.” The article was featured in their February 5th edition and attempts to answer the question: “Is this the year that programmers will profit from social networks?”
In the article, Norton discusses the importance of social networks on a firm’s recruitment process, noting that the use of these networks significantly reduces the risks and guesswork common to hiring decisions. She also elaborated on how social networking services and analytics play a role in a software firm’s core mission of development.
“Understanding [developer] networks would provide a solid understanding of opportunities to integrate external knowledge and expertise into the firm in a way that meets both the firm’s needs and the needs of the developer network,” said Norton in the article.
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By Katie McClammer on
2/1/2008 7:47 AM
Myra Norton Offers Hope to Businesses Who Want to Quantify Value in Social Networks
Baltimore, February 2008 — Community Analytics’ Chief, Myra Norton was consulted for the BtoB Magazine article, Social networks starting to click. Written by BtoB’s own, Rebekah Tsadik, the article focuses on the rapid growth of social networking in the business-to-business marketplace. Tsadik notes the need for marketers to quantify the value of social networking in a way that is relevant to an organization’s strategy.
Tsadik asserts that “b-to-b companies are borrowing social networking ideas from the b-to-c space while creating measurements and tactics to fit their own needs.” A joint survey by the Association of National Advertisers and BtoB last year showed that b-to-b marketers utilize social networks for brand-building and awareness.
Decision-makers use relationships to filter product and vendor information when making purchasing decisions. While some businesses assume they must go online to have conversations with these decision-makers and their connections, Norton argued that these relationships already exist offline. “In the business world, relationships that already exist offline may be nurtured through online social networks,” said Tsadik. Norton continued, “There’s a lot of value there because those sites are providing a platform that allows a dialogue and the relationships that happen between people to happen faster.”
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By Katie McClammer on
1/30/2008 7:34 AM
Myra Norton to Discuss the Role of Social Networking on Program Development, Marketing, and Fundraising.
Baltimore, January 2008 – Community Analytics, a research organization that applies the principles of social networking to drive organizational performance, will present at the Academic Impressions’ Alumni Affinity Conference on March 26, 2008 in Denver, Colorado. Academic Impressions is an organization that helps to advance higher education strategies by fostering meaningful dialogue. Myra Norton, CEO of Community Analytics, will lead three sessions on alumni social networks, data gathering and tracking, and linking affinity and interest to annual funds.
“We plan to discuss how networks of advice‐seeking among alumni can be leveraged to improve university events, increase participation, and drive donations,” said Norton. “I think the attendees will gain an interesting perspective on the dynamics of social networking through our research and implementation with a variety of colleges and universities.”
In the first workshop, Norton will focus on systems of influence and show how networks can be used to better engage alumni and boost fundraising. Norton will demonstrate how academic professionals can reach major gift prospects through an understanding of the peer‐to‐peer connections that exist among alumni.
In the second session, Norton will educate attendees on the ways to gather and track affinity data, as ...
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By Katie McClammer on
1/10/2008 7:25 AM
Myra Norton to extol the virtues of social networking for the Chief Marketing Officer Council
Baltimore, January 2008 — Community Analytics’ CEO, Myra Norton, will deliver a keynote address at the New York CLOSE Workshop at Columbia University on January 22. CLOSE, the Coalition to Leverage and Optimize Sales Effectiveness, is an opportunity for a peer community of sales executives to share best practices for business growth. Norton will discuss how social networks affect sales and marketing efforts.
“When you break it down, the universal objectives are to increase customer acquisition and retention and to reduce the cost of these endeavors,” said Norton. “If you can figure out the existing relationships of trust and advice‐seeking connecting your target audience, you gain a huge advantage on both fronts.”
Community Analytics is a research organization based on the principles of social networking. Through a combination of proprietary research and analytical techniques, the firm helps its partners map the human networks that comprise a target audience so they can understand the decision‐making process.
CLOSE is organized by the Chief Marketing Officer (CMO) Council, Oracle, and the Wall Street Journal.The CMO Council is a private, non‐profit organization dedicated to high‐level knowledge exchange, thought leadership and personal relationship building among senior marketing and bran ...
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