By Katie McClammer on
5/28/2008 10:03 AM
Community Analytics Chosen as a Panelist for HR.com’s Latest Webinar
BALTIMORE (May 2008) – Entitled “The Power of Human Networks®,” Community Analytics’ CEO Myra Norton will team up with Ken Boughrum of Stromberg Consulting and Ketchum Communication’s Rob Flaherty to host HR.com’s latest webinar designed for Human Resource and Marketing professionals. The webcast is scheduled to air on June 5th and will be made available for listeners to access the information session beginning at 11am ET.
The interactive session will focus on developing more effective ways to engage your workforce and influence key people in your communities through the use of Network Analysis. In order to accomplish this, Norton, Boughrum, and Flaherty plan to explain how this research process enables you to map informal networks in order to more efficiently shape opinion, speed decision making, and influence behavior within organizations.
HR.com intends for its audience to not only learn more about the history and methodology of social network analysis; but more importantly, educate them on how important social networks are in today’s hyper-communication environment. Listeners will be able to take away concrete examples and key insights that will allow them to improve business performance and efficiency.
“As organizations seek to achieve greater levels of customer loyalty and drive deeper employee engagement, a concrete understanding of the influence that human networks have in the workplace will become essential for driving organizational effectiveness. I look ...
Read More »
|
By Katie McClammer on
5/28/2008 9:41 AM
Myra Norton to Reveal Methods for Optimizing Market Spending
BALTIMORE (May 2008) – Community Analytics, a research organization that applies the principles of social networking to drive organizational performance, will present at the 2008 BMA Annual Conference on June 11-13th in Loews Lake Las Vegas, Nevada. The Annual Conference will feature a theme of "Marketing in High-Definition: Ideas and Innovations for Visionary Marketing Plans," and intends to help business-to-business marketers crystallize their marketing programs, advance their brands, and network with their peers.
Community Analytics’ Chief Executive, Myra Norton will co-host a session entitled, “Optimizing Marketing Spend through Influence Networks.” Along with Steve Patrizi (Director of Advertising Sales, LinkedIn Corp.), Tom Michael (VP/Strategy Practice Lead, Jack Morton Worldwide), and Matt Goddard (Co-founder and CEO, R2integrated), the panel intends to educate attendees on methods to develop relationship capital and how community engagement empowers marketing communications. This panel discussion will align with the day’s theme of “Maximizing Marketing for Business Growth.”
Along with presenting, Community Analytics will also be sponsoring the event. “The BMA is an excellent organization and we are honored to partner with an association dedicated to increasing the value, importance, and impact of B2B marketing around the world,” Katie Weishaar remarked.
&a ...
Read More »
|
By Katie McClammer on
5/22/2008 8:46 AM
AdvertisingAge recently published an article, “CMOs, Stop Obsessing Over the Tenure Stat.” Carlos Cata explains, “CMOs should be asking themselves: What is the proper role of marketing at my organization, and how can it be used to create as much value as possible?”
Creating value is about executing on two efforts:
1. Customer retention
2. Customer acquisition
Those two efforts require far less mass communication and much more two-way dialogue. Current and future marketing leaders must generate trust and build connectivity through their organizations and among their target audiences.
|
By Katie McClammer on
5/6/2008 9:09 AM
CEO Will Facilitate Session on Activating Word of Mouth in Social Networks
BALTIMORE (April 2008) – Selected among numerous highly qualified candidates, Community Analytics’ CEO, Myra Norton has been chosen to present at the 2008 Word of Mouth Marketing University Conference. This event, also known as WOMM-U, is hosted by WOMMA and will occur May 8-9th in Miami, Florida.
This type of conference is a first for WOMMA and has attracted organizations such as The New York Times, Carnival, Ogilvy North America, and more. The two-day symposium will be composed of a series of small, highly interactive breakout sessions. These discussions will provide attendees an opportunity to participate in intensive WOMM-conversations with 10-14 of their marketing peers.
Norton’s breakout session entitled, “Activating WOM in Social Networks: Beginners,” will discuss hard hitting items such as how to effectively employ social networks in authentic customer engagement initiatives, and a comparison between general social networks and relationships of trust and advice-seeking. Norton also plans to highlight best practices to provide value to consumers and connect with them, ultimately increasing participation.
“I am looking forward to the interactive, workshop-style format of the conference. This arrangement allows for the audience to immerse themselves in each other’s ideas and expand on the topic in a dynamic way,” Norton says of the WOMM-U conference. “I want part ...
Read More »
|
By Katie McClammer on
4/17/2008 1:18 PM
From Macalua.com:
According to a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”
Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to consider buying products recommended by real-world friends and family, while only 23% reported being very or somewhat likely to consider a product pushed by “well-known bloggers.”
“This shows that popularity doesn’t always equate to credibility,” said Robert Hutton, executive vice president and general manager at Pollara. “Marketers might have to reconsider who the real influencers are out there.”
Read the full blog post here.
|
By Katie McClammer on
4/17/2008 10:08 AM
Nancy White is interviewing Patti Anklam about 'why map our networks?'. Patti Anklam is an independent consultant with expertise in collaboration practices, social network analysis, value network analysis, and knowledge management systems strategy and architecture. Patti has experience and expertise that encompasses people, process, and technology and likes to work with companies who are adopting collaborative processes and a networked approach to business.
Read More »
|
By Katie McClammer on
4/15/2008 12:58 PM
Selected among numerous highly qualified candidates, Community Analytics’ CEO, Myra Norton has been chosen to present at the 2008 Word of Mouth Marketing University Conference. This event, also known as WOMM-U, is hosted by WOMMA and will occur May 8-9th in Miami, Florida.
Read More »
|
By Katie McClammer on
3/18/2008 10:26 AM
This article was written in response to Myra Norton’s presentation at the Online Marketing Summit in February. An initial posting about the Online Marketing Summit was written by Kent Lewis and touched on Norton’s presentation, “Social Networking Success: How Human Behavior has Changed the Way We Communicate to our Customers.”
Looking for more about the session, Grant Crowell of Search Marketing Standard, Inc. conducted an interview with Myra. Within the article you will find answers to Crowell’s perceptive questions about such things as credibility differences between online networking sites such as Facebook and Community Analytics’ focus on trusted relationships, and the growing responsibility companies have when dealing with the sanctity of personal relationships.
By Katie McClammer on
3/18/2008 8:56 AM
Employee Volunteers Show Their Support for the American Lung Association of Maryland
March 2008 – Community Analytics, a research organization based on the principles of social networking, extends its gratitude to its employees for their contributions to Baltimore Stadium Trek in support of the American Lung Association. Community Analytics’ employees served as Route Marshalls, directing participants during the race through the stadium. Leading the volunteer efforts was Community Analytics’ own, Jeremy Boyer, Data Analyst.
Appropriately named “The Stadium Trek,” the event called upon sports enthusiasts from all over the region and featured a race through Orioles Park, all the way to M&T Bank Stadium, home of the Baltimore Ravens. To culminate the race, the American Lung Association hosted a celebratory tailgate for all participants.
The American Lung Association and Community Analytics’ charitable efforts made great strides in the Association’s mission to prevent lung disease, as they brought in roughly $80,000 in gross proceeds throughout day.
“The Stadium Trek was a great opportunity to help support the American Lung Association while enjoying the home of our Orioles and Ravens, especially with Opening Day right around the corner. The teamwork was fantastic and we look forward to returning next year,” says Boyer.
#####
About the American Lung Association of Maryland:
Read More »
|
By Katie McClammer on
3/10/2008 8:52 AM
The Daily Record Announces 2008 Maryland Top 100 Women
Baltimore, March 2008 – Community Analytics’ Chief Executive Officer, Myra Norton, was recognized by The Daily Record as one of Maryland’s Top 100 Women for 2008. The Daily Record is a daily, statewide source for business and legal news in Maryland.
This year marks the 13th anniversary for this esteemed Top 100 award. Over the years, The Daily Record has recognized more than 750 high-achieving Maryland women and pays respect to these individuals who are making an impact through their leadership, community service, and mentoring.
The Maryland Top 100 Women award was created to recognize successful female professionals who also give back to their professions and their communities by mentoring others and by personal community involvement. Each year The Daily Record organizes a high profile event to spotlight their elite 100 at the Meyerhoff Symphony Hall.
“I am deeply honored to be included among this group of talented and committed professionals,” Norton pronounced. “I hope to live up to this recognition in both my personal and professional life. “
Norton was largely recognized for her accomplishments in growing Community Analytics and providing outstanding mentorship. The Maryland’s Top 100 Women magazine, which includes a profile of Norton and the other women will be previewed at the awards ceremony on Monday, May 12th and inser ...
Read More »
|