By Katie McClammer on 6/18/2008 2:08 PM

 BALTIMORE (June 2008) – The Association of Baltimore Area Grantmakers (ABAG), in partnership with the Forum of Regional Associations of Grantmakers and the Regional Giving Circle Planning Committee, will be hosting the 2008 GivingCircleConnector Workshop on June 25th in Baltimore, Maryland. The workshop, designed for donors and professional staff of existing giving circle leaders, offers attendees a chance to learn about a variety of issues important to the region's giving circle community.

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By Katie McClammer on 6/3/2008 3:23 PM

CEO Brings Human Networks to Institutional Researchers

 

BALTIMORE (May 2008) – May 24th kicks off the first of four days at the 48th Annual Air Forum. The Forum brings together approximately 1,700 institutional research professionals to learn the most recent methods of institutional research, exchange information and ideas about postsecondary educational institutions, and network with colleagues. This year’s conference, themed “Adapting to Meet New Challenges,” recognizes that as the population evolves, budgets shift, and accountability increases, the institutional researcher will be vital in providing the information needed to meet these challenges.

 

 

Asked to present on behalf of AIR’s Annual Forum was Community Analytics’ CEO, Myra Norton. Her session, entitled, “Bringing the Power of Human Networks® to University Advancement,” aims to educate professionals on how to engage community leaders in order to reach new donors, recruit the right leadership, and improve overall alumni involvement and support. Discovering true Alumni Leaders and their social networks helps institutions make decisions about donating time, talent, and resources. Norton’s session is scheduled for Tuesday, May 27th at 11:30am.

 

“In today’s ever-changing environment it is imperative that Advancement professionals focus their efforts on the true leaders of their institution’s community, not just the individuals that donate the most.” says Norton, “Furthermore, it is these next generation alumni who will play the critical role of supporters a ... Read More »

By Katie McClammer on 6/3/2008 1:21 PM

Employees Team Up to Revitalize Herring Run Park

 

BALTIMORE (May 2008) – Bright and early on Saturday, May 17th, Community Analytics employees rallied together for yet another community service event. Led by Research Manager Shannon Pirrung, employees volunteered to help pull weeds and plant seasonal species in Herring Run Park in Baltimore, Maryland.

 

  

 

The event was host by the Herring Run Watershed Association, an organization whose mission is to improve the environmental and aesthetic quality of the Herring Run Watershed by conducting stewardship and education programs, and by mobilizing volunteers for monitoring, restoration and advocacy. With the help of other community members, the Community Analytics team was able to clear a 1500 square feet area of invasive species and save 11 trees from suffocating. While the trees were not hurt in the process, five of Community Analytics’ team members fell victim to Herring Run Park’s poison oak.

 

“Pulling weeds for four hours is tough work, but seeing the outcome and beauty of the Park makes the experience worth it. Everyone was a lot of fun to work with and I cannot wait until next time,” says Pirrung.

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About Community Analytics:
Community Analytics is a research organization based on the principles of social networking. We understand human networks and the roles they play ... Read More »

By Katie McClammer on 5/28/2008 10:03 AM

Community Analytics Chosen as a Panelist for HR.com’s Latest Webinar

 

BALTIMORE (May 2008) – Entitled “The Power of Human Networks®,” Community Analytics’ CEO Myra Norton will team up with Ken Boughrum of Stromberg Consulting and Ketchum Communication’s Rob Flaherty to host HR.com’s  latest webinar designed for Human Resource and Marketing professionals. The webcast is scheduled to air on June 5th and will be made available for listeners to access the information session beginning at 11am ET.

 

The interactive session will focus on developing more effective ways to engage your workforce and influence key people in your communities through the use of Network Analysis. In order to accomplish this, Norton, Boughrum, and Flaherty plan to explain how this research process enables you to map informal networks in order to more efficiently shape opinion, speed decision making, and influence behavior within organizations.

 

 

HR.com intends for its audience to not only learn more about the history and methodology of social network analysis; but more importantly, educate them on how important social networks are in today’s hyper-communication environment. Listeners will be able to take away concrete examples and key insights that will allow them to improve business performance and efficiency.

 

“As organizations seek to achieve greater levels of customer loyalty and drive deeper employee engagement, a concrete understanding of the influence that human networks have in the workplace will become essential for driving organizational effectiveness. I look ... Read More »

By Katie McClammer on 5/28/2008 9:41 AM

Myra Norton to Reveal Methods for Optimizing Market Spending 

 

BALTIMORE (May 2008) – Community Analytics, a research organization that applies the principles of social networking to drive organizational performance, will present at the 2008 BMA Annual Conference on June 11-13th in Loews Lake Las Vegas, Nevada. The Annual Conference will feature a theme of "Marketing in High-Definition: Ideas and Innovations for Visionary Marketing Plans," and intends to help business-to-business marketers crystallize their marketing programs, advance their brands, and network with their peers.

 

 

Community Analytics’ Chief Executive, Myra Norton will co-host a session entitled, “Optimizing Marketing Spend through Influence Networks.” Along with Steve Patrizi (Director of Advertising Sales, LinkedIn Corp.), Tom Michael (VP/Strategy Practice Lead, Jack Morton Worldwide), and Matt Goddard (Co-founder and CEO, R2integrated), the panel intends to educate attendees on methods to develop relationship capital and how community engagement empowers marketing communications. This panel discussion will align with the day’s theme of “Maximizing Marketing for Business Growth.”

 

Along with presenting, Community Analytics will also be sponsoring the event. “The BMA is an excellent organization and we are honored to partner with an association dedicated to increasing the value, importance, and impact of B2B marketing around the world,” Katie Weishaar remarked.  

&a ... Read More »

By Katie McClammer on 5/22/2008 8:46 AM

AdvertisingAge recently published an article, “CMOs, Stop Obsessing Over the Tenure Stat.” Carlos Cata explains, “CMOs should be asking themselves: What is the proper role of marketing at my organization, and how can it be used to create as much value as possible?”

 

 Creating value is about executing on two efforts:
1. Customer retention
2. Customer acquisition

 

Those two efforts require far less mass communication and much more two-way dialogue. Current and future marketing leaders must generate trust and build connectivity through their organizations and among their target audiences.

By Katie McClammer on 5/6/2008 9:09 AM

CEO Will Facilitate Session on Activating Word of Mouth in Social Networks

 

BALTIMORE (April 2008) – Selected among numerous highly qualified candidates, Community Analytics’ CEO, Myra Norton has been chosen to present at the 2008 Word of Mouth Marketing University Conference. This event, also known as WOMM-U, is hosted by WOMMA and will occur May 8-9th in Miami, Florida.

 

 

 

This type of conference is a first for WOMMA and has attracted organizations such as The New York Times, Carnival, Ogilvy North America, and more. The two-day symposium will be composed of a series of small, highly interactive breakout sessions. These discussions will provide attendees an opportunity to participate in intensive WOMM-conversations with 10-14 of their marketing peers.

 

Norton’s breakout session entitled, “Activating WOM in Social Networks: Beginners,” will discuss hard hitting items such as how to effectively employ social networks in authentic customer engagement initiatives, and a comparison between general social networks and relationships of trust and advice-seeking. Norton also plans to highlight best practices to provide value to consumers and connect with them, ultimately increasing participation.

“I am looking forward to the interactive, workshop-style format of the conference. This arrangement allows for the audience to immerse themselves in each other’s ideas and expand on the topic in a dynamic way,” Norton says of the WOMM-U conference. “I want part ... Read More »

By Katie McClammer on 4/17/2008 1:18 PM

From Macalua.com:

According to a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to consider buying products recommended by real-world friends and family, while only 23% reported being very or somewhat likely to consider a product pushed by “well-known bloggers.”

“This shows that popularity doesn’t always equate to credibility,” said Robert Hutton, executive vice president and general manager at Pollara. “Marketers might have to reconsider who the real influencers are out there.”

 

Read the full blog post here.

By Katie McClammer on 4/17/2008 10:08 AM

Nancy White is interviewing Patti Anklam about 'why map our networks?'. Patti Anklam is an independent consultant with expertise in collaboration practices, social network analysis, value network analysis, and knowledge management systems strategy and architecture. Patti has experience and expertise that encompasses people, process, and technology and likes to work with companies who are adopting collaborative processes and a networked approach to business.

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By Katie McClammer on 4/15/2008 12:58 PM

 Selected among numerous highly qualified candidates, Community Analytics’ CEO, Myra Norton has been chosen to present at the 2008 Word of Mouth Marketing University Conference. This event, also known as WOMM-U, is hosted by WOMMA and will occur May 8-9th in Miami, Florida.

Read More »