Aug 6

Written by: Myra Norton
8/6/2008 8:07 PM

While I spoke to the fact that Opinion Leaders have an innate willingness to share knowledge, a clear portrait of these individuals has yet to be determined; and often times, not the most important thing to understand. Keeping the course with Matthew Goddards (R2i) interview questions, he then asked:  

 

Do the Opinion Leaders have certain characteristics we can look for?

 

I wish the answer was “yes.” The truth is that the characteristics are all over the board depending on the nature of the community as well as the topic/issue of interest.  Our clients find that the real value is not merely in knowing who the Opinion Leaders are within a given community.  Rather, the real value is found in understanding the relationships through which a community vets ideas, evaluates products, and makes decisions.  With an understanding of this existing network of trust and advice-seeking, you have the unique opportunity to become a meaningful part of the conversations and relationships that are built within the network.

 

 

 

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