Karla Horton Assumes Leadership Role for the Firm
Community Analytics, a leading research firm based on the principles of social network analysis, announced that Karla Horton, former National Sales Manager for The Arbitron Company, has been named Vice President of Business Development.
“I’m thrilled to be a part of this team and to have the opportunity to represent such an innovative approach [SNA], which is destined to be a game changer to traditional sales and marketing approaches,” says Horton of the Company.
Horton will be responsible for developing both new and long-term account relationships for the Company, building the sales organization, and implementing the Company’s sales strategy. Karla has a successful track record in building profits in startup environments, developing high level business connections, and improving customer satisfaction ratings. Karla brings more than 15 years of experience in new business development, marketing strategy consultation, and research.
“We are excited to have Karla on board. Her depth of experience building significant client relationships will be a notable asset as Community Analytics continues to grow,” says Community Analytics CEO, Myra Norton.
Karla earned a Master’s degree in Marketing from Johns Hopkins University and is a graduate of the University of Maryland with a BS in Business Administration.
