Myra Norton's Blog

The Silver Bullet

ceo@comlytics.com — Tue, 27 Jul 2010 20:48:00 GMT

I recently stumbled acrss the results of some interesting research conducted earlier this year - not surprising. A deeper dive is provided here.

Michael Wu- Principal Scientist of Analytics

ceo@comlytics.com — Mon, 19 Jul 2010 14:54:00 GMT

I really like the way Michael Wu thinks. He is the "Principle Scientist of Analytics" at Lithium. I was particularly proud of his recent post on influencer myths.

Unlocking the Elusive Potential of Social Networks

ceo@comlytics.com — Tue, 13 Jul 2010 19:06:00 GMT

I think this recent article in McKinsey Quarterly hits the nail on the head- it's about authenticity, relevance and value.

New Vocabulary Word: Confounding Variables

ceo@comlytics.com — Tue, 06 Jul 2010 15:08:00 GMT

I find the Edelman Trust Barometer interesting, and think the research provides some helpful insight. This year, much was made about the decrease in trust on "others like me" -- see this article from AdAge as an example.

Social Network Analysis in the Non-Profit World

ceo@comlytics.com — Fri, 02 Jul 2010 13:21:00 GMT

I thought this blog and the slideshow imbedded in it are good starting places for my friends in the non-profit world.

The danger of trying to "buy" influencers...

ceo@comlytics.com — Mon, 28 Jun 2010 19:05:00 GMT

What should you do with influencers?

This is a very interesting post about a program that Virgin America has instituted for "online influencers." I won't get into my typical distribe about how one should actually measure influence...

Fake Personas?

ceo@comlytics.com — Mon, 21 Jun 2010 16:35:00 GMT

When I talk to audiences of wide varieties about the power of human networks, I often use this framework to talk about why our trusted relationships are so important:

The Fourth Pillar

ceo@comlytics.com — Mon, 14 Jun 2010 22:02:00 GMT

For those of you who have heard my passion around harnessing the power of human networks, you have heard me talk about relationship capital. I believe that this is the fourth pillar upon which great organizations are built.

Be a facilitator- not a dictator

ceo@comlytics.com — Wed, 09 Jun 2010 16:26:00 GMT

Doug, who specializes in helping clients develop a Community Analytics capability in their organizations, sent me this great post. I like the author's thoughts about building a strong online community.

Stop Painting and Start Moving. Here Is Your Primer.

ceo@comlytics.com — Fri, 28 May 2010 15:30:00 GMT

Read to stop painting your house and start moving? A great primer from HBR:

This article from the January/February issues of the Harvard Business Review offers a wonderful exploration of what it takes to create a customer-centric organization.