Myra Norton Explains Prospect Identification Through Networks
BALTIMORE (July 2008) – This year marks the 21st anniversary of the Association of Professional Researchers for Advancement’s (APRA) Annual Conference. The event will be held in Denver, Colorado, August 20-23, 2008. Community Analytics’ CEO Myra Norton will be presenting a session that discusses how the utilization of influence networks drives prospect identification.
Titled, “Understanding Influence: Driving Prospect Identification through Influence Networks,” Norton will explain how influence networks accurately illustrate alumni connections, which are oftentimes unknown to the institution. This knowledge enables researchers to clearly understand who influences whom when it comes to making decisions about giving, volunteering time, and allocating resources. Engaging with these networks allows organizations to locate the Alumni Leaders that drive development and alumni engagement goals. This session is part of the Data Mining and Prospect Management Track.
“Alumni networks present significant opportunities to improve participation,” says Norton. “Furthermore, institutions can integrate relationship data with prospect information into their advancement initiatives to reveal unknown alumni relationships and target prospect outreach.”
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About APRA:
The Association of Professional Researchers for Advancement (APRA) is the premier international organization for fundraisers who specialize in research and information management. Formerly known as the American Prospect Research Association, APRA grew out of the Minnesota Prospect Research Association and quickly became a national organization as researchers across the country joined to attend APRA's first conference in September 1988. Today, APRA represents more than 1,900 development professionals around the world who are dedicated to empowering the nonprofit community by meeting its data and information needs.
About Community Analytics:
Community Analytics is a research organization based on the principles of social networking. We understand human networks and the roles they play in the decision making process. We offer customer engagement solutions that deliver measurable results in an ever-changing and customer-driven business environment. Through a combination of proprietary research and analytical techniques, Community Analytics helps you uncover these networks and create strategies to connect these networks with your brand.
