Community Analytics' Blog

Myra Norton Named One of Baltimore's Leading Female Executives

ceo@comlytics.com — Thu, 24 Jul 2008 13:22:00 GMT

On July 24th, SmartCEO publications commemorated its 4th year of excellence in the workplace. Entitled The Bravo! Women Business Achievement Awards, this award celebrates 25 women who are active leaders and role models in the Greater Baltimore area.

Community Analytics Presents at 2008 CASE Summit

ceo@comlytics.com — Fri, 18 Jul 2008 19:08:00 GMT

This video was taped before the 2008 CASE Summit and features Nayeli Garcia, Associate Director of University Programs.

Community Analytics Helps APRA Lead the Change in Institutional Research

ceo@comlytics.com — Mon, 07 Jul 2008 14:03:00 GMT

Myra Norton Explains Prospect Identification Through Networks

BALTIMORE (July 2008) – This year marks the 21st anniversary of the Association of Professional Researchers for Advancement’s (APRA) Annual Conference. The event will be held in Denver, Colorado, August 20-23, 2008. Community Analytics’ CEO Myra Norton will be presenting a session that discusses how the utilization of influence networks drives prospect identification.

Wanted: Organizations To Engage and Listen To Their Audience

ceo@comlytics.com — Tue, 01 Jul 2008 14:16:00 GMT

Business Wire released an article last week stating that 55% of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV. This video-based social network found that direct consumer engagement creates brand advocacy. Consumers have a growing desire to talk to both familiar and new brands.

Community Analytics to Present at 2nd Annual Giving Circle Workshop

ceo@comlytics.com — Wed, 18 Jun 2008 19:08:00 GMT

BALTIMORE (June 2008) – The Association of Baltimore Area Grantmakers (ABAG), in partnership with the Forum of Regional Associations of Grantmakers and the Regional Giving Circle Planning Committee, will be hosting the 2008 GivingCircleConnector Workshop on June 25th in Baltimore, Maryland. The workshop, designed for donors and professional staff of existing giving circle leaders, offers attendees a chance to learn about a variety of issues important to the region's giving circle community.

Community Analytics to Present at 2008 AIR Annual Forum

ceo@comlytics.com — Tue, 03 Jun 2008 20:23:00 GMT

CEO Brings Human Networks to Institutional Researchers

BALTIMORE (May 2008) – May 24th kicks off the first of four days at the 48th Annual Air Forum. The Forum brings together approximately 1,700 institutional research professionals to learn the most recent methods of institutional research, exchange information and ideas about postsecondary educational institutions, and network with colleagues. This year’s conference, themed “Adapting to Meet New Challenges,” recognizes that as the population evolves, budgets shift, and accountability increases, the institutional researcher will be vital in providing the information needed to meet these challenges.

Asked to present on behalf of AIR’s Annual Forum was Community Analytics’ CEO, Myra Norton. Her session, entitled, “Bringing the Power of Human Networks® to University Advancement,” aims to educate professionals on how to engage community leaders in order to reach new donors, recruit the right leadership, and improve overall alumni involvement and support. Discovering true Alumni Leaders and their social networks helps institutions make decisions about donating time, talent, and resources. Norton’s session is scheduled for Tuesday, May 27th at 11:30am.

“In today’s ever-changing environment it is imperative that Advancement professionals focus their efforts on the true leaders of their institution’s community, not just the individuals that donate the most.” says Norton, “Furthermore, it is these next generation alumni who will play the critical role of supporters and advocates of future institutional initiatives.”

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About Community Analytics:
Community Analytics is a research organization based on the principles of social networking. We understand human networks and the roles they play in the decision making process. We offer customer engagement solutions that deliver measurable results in an ever-changing and customer-driven business environment. Through a combination of proprietary research and analytical techniques, Community Analytics helps you uncover these networks and create strategies to connect these networks with your brand.

About AIR:
The mission of the Association for Institutional Research (AIR) is to support members in their efforts to continuously improve the practice of institutional research for postsecondary planning, management and operations, and to further develop and promote the institutional research profession.

Community Analytics Pulls Together to Pull Weeds

ceo@comlytics.com — Tue, 03 Jun 2008 18:21:00 GMT

Employees Team Up to Revitalize Herring Run Park

BALTIMORE (May 2008) – Bright and early on Saturday, May 17th, Community Analytics employees rallied together for yet another community service event. Led by Research Manager Shannon Pirrung, employees volunteered to help pull weeds and plant seasonal species in Herring Run Park in Baltimore, Maryland.

The event was host by the Herring Run Watershed Association, an organization whose mission is to improve the environmental and aesthetic quality of the Herring Run Watershed by conducting stewardship and education programs, and by mobilizing volunteers for monitoring, restoration and advocacy. With the help of other community members, the Community Analytics team was able to clear a 1500 square feet area of invasive species and save 11 trees from suffocating. While the trees were not hurt in the process, five of Community Analytics’ team members fell victim to Herring Run Park’s poison oak.

“Pulling weeds for four hours is tough work, but seeing the outcome and beauty of the Park makes the experience worth it. Everyone was a lot of fun to work with and I cannot wait until next time,” says Pirrung.

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About Herring Run Watershed Association:
HRWA is a grass roots, volunteer-based environmental organization whose vision is that of a vibrant urban community that cares for and lives in harmony with its environment; creating a healthy watershed now and for future generations. Through volunteer committees, stream teams and cooperative efforts between Baltimore City and Maryland State Government, HRWA conducts hands-on projects such as stream restoration, tree planting, invasive plant removal and stream monitoring.

HR.com Presents “The Power of Human Networks®”

ceo@comlytics.com — Wed, 28 May 2008 15:03:00 GMT

Community Analytics Chosen as a Panelist for HR.com’s Latest Webinar

BALTIMORE (May 2008) – Entitled “The Power of Human Networks®,” Community Analytics’ CEO Myra Norton will team up with Ken Boughrum of Stromberg Consulting and Ketchum Communication’s Rob Flaherty to host HR.com’s latest webinar designed for Human Resource and Marketing professionals. The webcast is scheduled to air on June 5th and will be made available for listeners to access the information session beginning at 11am ET.

The interactive session will focus on developing more effective ways to engage your workforce and influence key people in your communities through the use of Network Analysis. In order to accomplish this, Norton, Boughrum, and Flaherty plan to explain how this research process enables you to map informal networks in order to more efficiently shape opinion, speed decision making, and influence behavior within organizations.

HR.com intends for its audience to not only learn more about the history and methodology of social network analysis; but more importantly, educate them on how important social networks are in today’s hyper-communication environment. Listeners will be able to take away concrete examples and key insights that will allow them to improve business performance and efficiency.

“As organizations seek to achieve greater levels of customer loyalty and drive deeper employee engagement, a concrete understanding of the influence that human networks have in the workplace will become essential for driving organizational effectiveness. I look forward to working with Ken [Boughrum] and Rob [Flaherty] and I hope that listeners are able to take away practical action items to help improve their business strategies,” said Myra Norton.

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About HR.com:
HR.com is the largest online community and social network of HR professionals in the world. VIEW was developed to meet the needs of the more than 69% of HR.com’s 150,000+ members who said they wanted the “in person” event experience available to them online. These online or “virtual” conferences can offer attendees all of the education, the networking, and the vendor information they would get from an in-person conference, without the travel, expense, and time commitment.

About Ketchum Communications:
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research Network, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients.

About Stromberg Consulting:
Stromberg Consulting is Ketchum Communication’s consultancy division that focuses on change management and workplace communication. Their people have an eclectic background of consulting and business experience with advanced degrees in HR management, business administration, organizational psychology, instructional design, creative design and interactive communications. They are in the business of behavior change and focus on a single over-arching mission: To help companies achieve their business objectives by engaging the workforce to deliver results.

Community Analytics to Present and Sponsor at 2008 BMA Annual Conference

ceo@comlytics.com — Wed, 28 May 2008 14:41:00 GMT

Myra Norton to Reveal Methods for Optimizing Market Spending

BALTIMORE (May 2008) – Community Analytics, a research organization that applies the principles of social networking to drive organizational performance, will present at the 2008 BMA Annual Conference on June 11-13th in Loews Lake Las Vegas, Nevada. The Annual Conference will feature a theme of "Marketing in High-Definition: Ideas and Innovations for Visionary Marketing Plans," and intends to help business-to-business marketers crystallize their marketing programs, advance their brands, and network with their peers.

Community Analytics’ Chief Executive, Myra Norton will co-host a session entitled, “Optimizing Marketing Spend through Influence Networks.” Along with Steve Patrizi (Director of Advertising Sales, LinkedIn Corp.), Tom Michael (VP/Strategy Practice Lead, Jack Morton Worldwide), and Matt Goddard (Co-founder and CEO, R2integrated), the panel intends to educate attendees on methods to develop relationship capital and how community engagement empowers marketing communications. This panel discussion will align with the day’s theme of “Maximizing Marketing for Business Growth.”

Along with presenting, Community Analytics will also be sponsoring the event. “The BMA is an excellent organization and we are honored to partner with an association dedicated to increasing the value, importance, and impact of B2B marketing around the world,” Katie Weishaar remarked.

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About Business Marketing Association:
The BMA serves the professional and educational development interests of business-to-business marketers and their partner suppliers. Headquartered in Chicago, the BMA supports 22 chapters in major business centers throughout the United States and has membership in Canada and Europe.