If an organization wants to connect with its audience, create a dialogue, and gain true understanding, it must engage with existing relationships of trust and advice-seeking that are relevant to the goals of the organization. Community Analytics specializes in mapping these organic networks and helping organizations use this insight to reach their goals through sustainable dialogue.
Community Analytics has developed a systematic methodology to connect brands with existing communities through a four-stage process:
- Opportunity Identification: Discover networks of trust and advice seeking among the target audience and identify key network members.
- Partnership Building: Establish relationships with key network members.
- Connectivity Facilitation: Become an integral part of the community.
- Relationship Sustainability: Track success in the context of the trusted networks.