You only have so many crop harvests in a career; you need to make the most of each and every one.

Like many industries, advances in technology and science can translate into new opportunities to minimize risks and maximize yields.  Knowing which new products or technologies offer bona fide opportunities, which do not, and how to best incorporate something new into your farming practice is a critical decision.

This study's goal is to facilitate the spread of best farming practices, so that each season is as successful as possible.  We are reaching out to growers to better understand whose opinion they respect when it comes to incorporating agricultural advances into farming practices.

We hope to include unbiased feedback from whom you and your peers respect in educational programs designed to inform you on how to improve crop yields and reduce the risks that can make the season unsuccessful.

How did you get my name?

A list of key growers that would benefit from the results of this study was purchased.

What are you going to do with my feedback?

In combinationwith the feedback from your colleages, we will identify the resources that the community of growers relies upon when considering incorporating new products or advancements into farming practices.  Those who the community most respects will then be asked to provide unbiased feedback on current educational programs and best practices, which will be used to improve these programs and shared with the community.

Will those whose opinion I recommend know I nominated them in this study?

No.  All the information you provide in this study is kept strictly confidential from other participants.  We are interested in understanding whose opinion the community as a whole values.

Who is funding this study?

To ensure the data is not biased, we are unable to share the name of our research partner, but we are working with an organization that is interested in improving the quality of information and education provided to growers.