Community Analytics’ engagement managers guide organizations through the practice of building lasting partnerships with key network members. We work with clients and the key network members to build a bridge with and provide guidance on how to present ideas and receive feedback. This stage does not require dramatic changes to current activities. Rather, the addition of influence network data simply informs and improves current initiatives while simultaneously inspiring new approaches. The power of these partnerships enables organizations to communicate effectively with and listen to the community. We teach the client how to foster connections, not only to support the organization’s brand or goals, but to give a voice to the community – a mutually beneficial dialogue.
Partnership-building provides an opportunity for key network members to inform new product development, messaging, and overall industry trends through activities such as:
- Advisory councils
- Focus groups
- Leadership roundtables
- Online forums
- Peer groups
- Product development
By providing key network members with resources and a sense of ownership in the development and success of your initiatives, you genuinely connect them with your brand.
Next Phase: Connectivity Facilitation